Taco Bell
Breakfast Promo Materials

Concept / Design / Direction / Production


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Design and Creation of materials produced to precede the launch of the Taco Bell breakfast menu. A series of teaser pieces, save the dates, invites and prep menus were sent to a group of highly influential personalities in the food world, ranging from chefs to people who've made a name for themselves consuming fast food.

The materials were distributed anonymously in plain unmarked envelopes over a series of weeks leading up to the event. Afterwards a small run of digital ads were created to celebrate the successful first launch.

Software Used: Adobe Photoshop / Illustrator / InDesign

Ian Copeland Design  |   100 Wyckoff Ave. Brooklyn, NY 11237   |   240 426 8920   |   copeland.ian@gmail.com