Jordan Brand
2014 Editor Lookbook & Photoshoot

Concept / Design / Direction / Production


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Design and Creation of a "Lookbook" in preparation for the Fall 2014 Jordan Brand Apparel release. Jordan wanted to host an event to unveil their products to members of the media. A full fledged fashion event at a secret basketball court under the Hotel Pennsylvania in New York City was set up to display the entire season's clothes along a winding pathway leading to the court.

This book was provided to all those attending so they had the proper names and descriptions of the products in order to write about the upcoming apparel line. The photos in the book were taken specifically for this use. I needed to make sure the images were more product shot than event photo.

Software Used: Adobe Photoshop / Illustrator

Ian Copeland Design  |   100 Wyckoff Ave. Brooklyn, NY 11237   |   240 426 8920   |